Engaging B2B Tech Buying Committees with your Podcast | #19
Description
How your B2B Tech Podcast can support your sales efforts during long sales cycles!
1. Engage Buyers
A podcast can help keep prospects and buyers engaged with your brand throughout their journey.
Easy to access content that they find valuable, keeping your company top of mind.
2. Appeal to buying committees
Chances are there will be more than 1 person you need to get approval from when selling your B2B Tech Product/Service.
Having different podcast episodes to appeal to and engage different buyer personas can support your sales efforts by winning over the majority of their buying committee before they even have a demo with your team.
3. Builds Trust
Showcase expertise + thought leadership by going in-depth on topics about your industry, product features, the challenges your customers face, the future of your industry & client success stories.
Making your company a trusted option when they are ready to buy.
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Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing
United States
